These days’ e-commerce companies are now a day focusing on improving end to end user experience on mobile devices.
Mobile covers 40% of all e-commerce transactions worldwide, and it is rightly to be believe that this figure might grow to over 50% in coming years. What is more surprising is that, the consumer today prefers mobile app over website. And, it clearly shows a big opportunity in the coming days. The only challenge any e-commerce faces is to stand out in the crowd, with a creative and stunning and interactive app, that will engage and retain the buyers at every level.
Keeping this in mind, here are some important details to remember for e-commerce app should include to give an excellent user experience:-
Customization: Any e-commerce business faces a major challenge in providing an excellent user experience to its customers. When a customer downloads a mobile app, they look for a smooth navigation, hassle-free and personalized experience. Therefore, it is important to make sure that the user experience interactive and engaging as far as possible. The app should include customize features that helps the user needs and preferences. And, build a strong relationship.
Make your App as simple: An app should welcome your user with a thought of what your brand is all about, by giving a range of interactive features. Keeping the design really simple and clean, so that the users can handle it easily. Right from the beginning to check out to online payment should be easy and extremely shaped.
Simple and Uncluttered Screen: When creating a mobile app one of the important things to keep in mind to consider is the content and size of the screen. Since mobile screens have limited space, it’s certainly important to ensure that the app and its content do not appear heavy on the devices. Designing a simple and uncluttered layout is important.
Push Notification: Most of the successful e-commerce mobile apps are the one who have Push Notifications into their list. It tend to inspire soon action, time sensitive content like exclusive offers, coupons and any new product launches.
Relevant Content: The most important thing to be known is less is always more. The more short content the better it is. Users prefer crisp information rather scrolling down more huge content. Provide appropriate content.
To be precise, a Mobile App should aim to provide a unique experience that will make online user a simple process and at the same time includes features that will drive sales and boost revenues.
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