"The key is to shift before the market (cheese) shifts by predicting its movements. "
Companies that want to outlast the funding crisis need to move fast, shy away from limelight, pick right resources, cut costs (move to a small office, kill projects going nowhere or lay off staff), focus on business sustainability and plan for a future without much money in it. They have to pivot into revenue-generating business models.
The best thing about the market ups and downs is that these startups are forced to be more creative about the products they build, smarter about who they hire and how the company spends its time. Constraints inspire creativity!